Good Energy's vision is to provide people with easy solutions to climate change.  We want to help everyone on the low carbon journey - a journey which involves switching to renewable electricity, reducing energy consumption and finally generating electricity at home or in the local community.  We supply 100% renewable electricity.  Our customers keep telling us that they want to do more in their homes to reduce their carbon footprint.  And so Good Energy Shop was born - a website for low energy products for the home. 

Creating Good Energy Shop has been an exciting project.  It has been lots of fun - which is what we believe work is all about - and of course a few challenging times too.  We are really proud about the result - an inspiring website that will entice us all to take further steps to reduce our carbon emissions. 

We have seen our electricity customers grow by 18% since the beginning of 2007 - surprisingly perhaps there has only been a 4% increase in electricity demand over the same period.  This indicates that our customers are actively reducing their electricity consumption - some may argue that this is not a great model for a profitable business but we think it is fantastic - a clear demonstration of an active and concerned customer base.  We are confident that Good Energy Shop will help people on the next stage of their low carbon journey.

It is all too easy to feel powerless in the face of climate change.  I look at climate change as an enormous challenge but also an opportunity - an opportunity to learn, to be more considerate, to live and work together at a local level.  Good Energy Shop offers another way to empower individuals to take positive action.

Good Energy Shop has been launched whilst the web-site is still at its infancy.  We look forward to significantly expanding the range of products on the site over the coming months.  Most of all, I look forward to hearing your feedback on Good Energy Shop - I hope that you find it useful, informative, exciting and fun - that is our intention.

Juliet Davenport, Chief Executive
December 2007